Maison Alethia is a dream come to life for Elena Beurdeley Kuerten – founder and managing director.
During a company workshop in 2012, she visualised owning a retreat villa on a Greek island as a place for well-being, rest and personal growth. But little did she imagine that her dream would become reality so soon.
A traveller and explorer at heart, Elena is part-French and part-Greek and is a citizen of both countries. She experienced a traditional upbringing in Paris but spent her happy summers in Mykonos in the 1980s.
Growing up, Elena followed a conventional route that was expected of her by family and society – earning a double-degree in International Business Management from KEDGE Business School (France) and the University of Portsmouth (UK).
Later, she went on to enjoy a successful 12-year career leading corporate marketing teams in the hospitality and online travel industry across Europe and Asia.
THE WAKE UP CALL
Despite her outward success, Elena was constantly burdened by stress, fears and anxieties. As a teenager, she suffered from migraines, skin disorders, insomnia, digestive issues and hormonal imbalance. At the age of 19, she was put on medication that was to last for more than a decade.
Throughout her career, Elena never forgot her passion for understanding human nature and the universe. It was this desire to understand herself and her own body that led her to nutrition and yoga in an attempt to heal her own ailments and dependance to medication.
In 2012, Elena took herself off medication and went through a difficult ‘desert journey’.
“One day I realised that what I considered as disease were only “wake up calls” from my body, which I didn’t know how to treat properly. I had to re-learn the basics of nutrition and life hygiene”
Elena Beurdeley Kuerten
FROM LIABILITY TO ASSET
For four years, she studied, practiced and explored various modern and traditional healing methods.
During that time she became a Ayurvedic Lifestyle & Nutrition Consultant and Ayurvedic Massage Therapist at the Ayurveda Institute in London (UK), a certified Hatha Yoga Teacher with Yoga Alliance International and a Reiki Practitioner.
Since then, Elena hasn’t looked back. She has been completely healed of her chronic imbalances. Four years of hard work, tried-and-tested methods have yielded results beyond her expectations.
In her own words, she says “I started out wanting to heal myself physically, but did not expect to find my life back. I’ve found clarity, confidence and strength – and feel fully alive again.”
Elena has been off medication for five years and is now passionate to see others experience the same body and mind balance, develop personally and live out their best lives.
She developed a signature health & well-being methodology, pillar of the Maison Alethia offering.